GWI Cookie Policy

What are cookies? 

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide useful information to the owners of the site.  

Websites this cookie policy is applicable to 

Cookies we use 

Strictly Necessary (Essential Cookies)  

These cookies cannot be opted-out of since they are essential for the running of the website.  

Essential cookies are necessary for the website to function properly and to provide the user with the services they have requested. They are used for a variety of purposes, including: authentication, session management, security, the detection and prevention of fraudulent activity, and user preferences (such as their language, location, and font size). 

Cookie  Name  Expires  Purpose 
Zendesk   __cfruid  Session  This cookie is a part of the services provided by Cloudflare – Including load-balancing, deliverance of website content and serving DNS connection for website operators. 
LinkedIn / Microsoft MSN  Li_gc  6 months  Stores cookie consent preferences. 
Widget mediator zopim  AWSALBCORS  7 days  Provides load balancing functionality. 
Vimeo  __cf_bm  30 minutes  Read and filter requests from bots. 
Calendly  __cf_bm  30 minutes  Read and filter requests from bots. 
Google  _GRECAPTCHA  6 months  Provides spam protection. 
GWI  _gwi2018_session  Session  Allows the app to store the current session. 
_WaterData_session  Session 
_desaldata_session  Session 
_new_ultrapuremicro_session  Session 
_leading_utilities2_session  Session 
_global_water_leaders_session  Session 
_ultrapure_water_rails_session  Session  JSESSIONID  Session  Used to maintain an anonymous user session by the server. 
CommuniGator  wow.session  20 minutes  IIS session code 
wow.schedule  20 minutes  Load balance session queue 

Performance / Analytical cookies 

Performance cookies are used to understand how users navigate and interact with websites. For example, analytic cookies may collect how many users are on a specific website, how long a user stays, and which pages they visit. The data supports the development of the website to understand what works. These cookies monitor only the performance of the site as the user interacts with it. These cookies don’t collect identifiable information on visitors. All data collected is anonymous and only used to improve the functionality of a website. 

Cookie  Name  Expires  Purpose 
Google Analytics  _gid  1 day  These cookies are used to collect information about how visitors use our websites. We use the information to compile reports and to support website improvements. For example, the number of visitors to the website and pages they have visited.  


Read Google’s overview of privacy and safeguarding data for more information. 

_ga  2 years 
_gat  1 minute 
_ga_WNR23MVVXV  2 years 
_ga_Z6CT76BJMP  2 years 
_ga_50E77752VJ  2 years 
_ga_XNP57CQZDR  2 years 
_utma  2 years 
_utmc  Session 
_utmz  6 months, 2 days 
_utmt  10 minutes 
_utmb  30 mintues 
LinkedIn / Microsoft MSN  AnalyticsSyncHistory   1 month  Used to store information about the time a sync took place with the lms_analytics cookie 
lms_analytics  1 month  Used to identify LinkedIn Members off LinkedIn for advertising 
YouTube  YSC  Session  To store and track interactions. 
LinkedIn / Microsoft MSN  lidc  1 day  Provide load balancing functionality. 
LinkedIn (Oribi)  Ln_or  1 day  Used to determine if Oribi analytics can be carried out on a specific domain 
CommuniGator  wow.anonymousid  1 year, 1 month  Anonymous visitor ID 
wow.utmvalues  20 minutes  Stores the UTM values for the session 

Targeting / Advertising Cookies 

Targeting cookies are used to track a user’s browsing behaviour and collect data about their online activities. These cookies are used by advertisers and marketers to gather information about a user’s interests and behaviour, which can then be used to display relevant targeted ads or personalised content. 

Tracking cookies work by collecting data about a user’s browsing behaviour, including the websites they visit, the pages they view, and the products or services they search for. This data is then used to create a profile of the user’s interests and preferences, which can be used to display targeted ads or personalised content. 

Cookie  Name  Expires  Purpose 
YouTube  VISITOR_INFO1_LIVE  6 months  Provide bandwidth estimations. 
LinkedIn / Microsoft MSN  UserMatchHistory  30 days  Provide ad delivery or retargeting. 
bcookie  1 year  Store browser details. 
Bscookie  1 year  Store logged in users. 
Google DoubleClick  IDE  1 year  Provide ad delivery or retargeting. 
Test_cookie  15 minutes  Used by Google DoubleClick to check that cookies can be set. 
Google AdSense  _gcl_au  3 months  Store and track conversions. 
Universal Analytics (Google)  _gat_gtag_UA_1054146_7  1 minute  Store a unique user ID. 
Intercom Messenger  Intercom-device-id-[app_id]  9 months  Unique device identifier. Cookie is used to determine unique devices interacting with the Intercom Messenger to prevent abuse. 

Functionality cookies 

Functionality cookies are used to enhance the performance and usability of websites. Functional cookies are necessary for the proper functioning of a website, in this case, they are similar to strictly necessary cookies. They are typically not used for marketing purposes. These cookies store information such as user preferences and settings, as well as login information, which can help a website remember a user’s preferences and make the website more personalised and efficient. 

Some common uses for functional cookies include remembering a user’s language preferences, saving items in a shopping cart, and keeping a user logged in to a website. These cookies can improve the user experience by allowing websites to remember important information and preferences, and they can help websites to load quicker and efficiently. 

Cookie  Name  Expires  Purpose 
Zopim Live Chat  _zlcmid  1 year  Store a unique user ID for our live chat feature. 
Vimeo  vuid  2 years  Store the user’s usage history. 
Atlassian Jira Servicedesk  Ajs_anonymous_id  1 year  Store last visit.  Ep201  30 mins  This cookie is used to embed forms on our website. 
Intercom Messenger  Intercom-session-[app_id]  1 week  Keeping track of sessions. This session cookie is refreshed on each successful logged-in ping, extending it one week from that moment. The user can access their conversations and have data communicated on logged-out pages for 1 week, as long as the session isn’t intentionally terminated with Intercom, which usually happens on logout. 
Intercom-id-[app_id]  9 months  Unique anonymous identifier. 


This is a marketing software we use to send emails to inform you of our offerings which may be of interest to you, and which uses reverse IP lookup to identify visitors to our websites when you accept cookies. The cookies are listed in the above tables. It includes the use of: 

a) GatorLeads Cookies 

GatorLeads is a tool that identifies the organisation that website visitors belong to, based on a reverse IP lookup. GatorLeads also use cookies to process this identification, and personal information about individual users is stored. Cookies used by GatorLeads store information about your current web browsing session (pages viewed, time on site, etc.) and the dates and times of previous visits to our website.  

This information is used by us to profile website visitors in order to better understand the way in which our website content is viewed, and which organisations may be interested in our offerings.  

b) Website cookies and link tracking  

Cookies allow us to provide important site functionality. They also allow us to remember what links and pages have been clicked or viewed during a session. If you have provided us with personal information, for example, completing a contact form, we may associate this personal information with other information. This allows us to identify and record what is most relevant to you.  

c) IP address lookup 

We use third parties to provide information about visitors to our websites. When you visit our website and opt-in to cookies, we will record your IP address. This address will be matched against public and proprietary IP address databases to provide us with information about your visit. This information may identify the organisation which the IP address is registered to, but not individuals. In some circumstances, i.e., single person companies, it may be possible to identify personal information from publicly available ICANN data.  

d) Email marketing post-click tracking cookies 

These cookies are used to report on the pages of our websites that have been viewed by visitors who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore, allows us to improve and tailor future campaigns to those contacts’ specific areas of interest.  

For more information, please see CommuniGator’s Cookie Policy: and Privacy Policy: 

Similar Technologies  

Cookies are not the only way some companies are able to gather information about website usage. Other tools that behave like cookies are often referred to as ‘similar technologies’.  

Alongside Google Analytics, we use Google Signals. Google Signals compiles multi-platform data reports on Google users who have enabled personalised advertising in their Google accounts. We use this for its cross-device reporting and remarketing capabilities, thereby improving our effectiveness in advertising through Google Ads. All data is anonymous and we are unable to identify individual Google users.  

You may access and/or delete this data via My Activity within your Google Account. You may also opt out of this entirely by visiting Ad Settings within your Google Account and turning this off.    

Cookies Controlled by Subscriber State 

The cookies listed below are active where you are a subscriber or member of one or more of the websites listed under ‘Websites this cookie policy is applicable to’ and your paying subscriber or lead contact has not opted the company out of these cookies.  

The cookies are used to provide the paying subscriber or lead contact with an annual usage report to support in decision making and resource allocation.  

These cookies cannot be turned off on an individual basis. Please speak to your paying subscriber or lead contact of your subscription if you have any questions. The paying subscriber or lead contact can opt-out of these cookies on a company-wide basis. 

Cookie  Name  Expires  Purpose 
GWI  Ahoy_visitor  2 years  This is set by GWI for analytics measurement. 
Ahoy_visit  4 hours 
Ahoy_track  7 days 

How do I change my cookie settings? 

When you first visit one of our websites, a pop up will appear to notify you that we use cookies and will allow you to accept all cookies, deny all non-essential cookies, or choose your own cookies settings. 

If you select to choose your own cookies settings, you will be displayed with the different cookie types and you can toggle them on or off depending on your preference. 

If you change your mind about your cookie preference, you can change your preference at any time. Simply find the link for ‘Manage my cookies’ at the bottom of the website in the footer, click on this and you will be able to choose which cookies to allow or deny.  

If you visit several of our websites, you will need to set your cookie preference for each website.  

Alternatively, most web browsers allow some control of most cookies through the browser settings.  

Find out how to manage cookies on popular browsers: 

To find information relating to other browsers, visit the browser developer’s website.  

To opt out of being tracked by Google Analytics across all websites, visit